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Join us on 13 June 2024 at 22 Bishopsgate, London

Register your interest

Partnership Day London is back for 2024, bigger and bolder than ever, at a brand-new location. Join us on 13 June at 22 Bishopsgate, London, for the industry’s premier partnership event featuring world-leading brands, new partner innovations and special guest speakers.

What to expect at PDLDN 24:

  • Expert panel discussions with real-world case studies and rich takeaways from the industry’s top voices.
  • Can’t-be-missed fireside chats that will provide deep insight and learning to take back to your team.
  • Breakout sessions showcasing the latest technologies, partner-types and data-first strategies for success.
  • Formal and in-formal networking opportunities throughout the entire day, as well as online pre-event and post-event.

Register your interest now.

*Spaces are limited and may be limited to 2 per business. This event is for brands, agencies, tech providers and publishers working within affiliates and partnerships. Reservations will be confirmed by email shortly.

Agenda

9:30am

Breakfast Registration & Partnership Lane Networking

2:00pm

Fireside - Adam Knappy- CMO & CEO of Media - THG

10:00am

Welcome Address – Sean Sewell – Co-Founder SVP, GM EMEA – Partnerize

2:30pm

Affiliate Leaders Panel Guest speakers from Charlotte Tilbury, Lyst, Dentsu and UniDays

10:15am

Opening Keynote – Announcing details soon

3:15pm

Coffee & Partnership Lane Networking

11:00am

Fireside - Clayton Nelson - VP & GM Strategic Partnerships & Affiliates - Expedia Group

3:45pm

Roundtable Breakout Sessions

11:45am

Coffee & Partnership Lane Networking

4:30pm

Closing remarks – Sean Sewell – Co-Founder SVP, GM EMEA – Partnerize

12:15pm

Affiliate Brand Panel Guest speakers from MandM, Harvey Nichols, GoCity and LoveHolidays

5:00pm

Networking Drinks at Partnership Lane

1:00pm

Networking Lunch at Partnership Lane

8:00pm

Event close

Speakers

THG logo

Adam Knappy

CMO & CEO of Media

Ashley Wild

Associate Director

Clayton Nelson

VP & GM Strategic Partnerships & Affiliates

Darren Colledge

Affiliate Lead

George Geaves

Head of Sales

Lyst logo

Jenny Cossons

Chief Partnerships Officer

Jess Tomkins

Account Director, Publisher Development

Julie Deutsch

Senior Global Digital Partnerships Manager

love holidays logo

Makeda Seaton

Affiliate Executive

Matthew Higgins

Managing Partner, Addressable Media & Total Commerce

Phil Twigg

Head of Digital

Richard Draper

Head of Business Development

Sam Richards

Vice President Operations

Samantha Mills

Tracking Manager

Sofia Charalambous

Affiliates & Partnerships Manager

Partnerize

We work across more than 214 countries and territories, offering both local expertise and global capabilities. Get in touch to learn more or follow us to stay informed.

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Partnerize is the trading name of Performance Horizon Group Limited – Registered in England & Wales 07188234
Level 8 West One, Forth Banks, Newcastle Upon Tyne, NE1 3PA. United Kingdom.

Breakfast Registration & Partnership Lane Networking

Check out Partnership Lane and meet with our many partners. Don’t miss that important connection and book your meetings before the event through the Partnership Day app.

What It Takes to Make eCommerce Work and Why the Intersection of Technology, AI, Partnerships and Affiliate is Vital to Success.

THG is a leading, global e-commerce technology group and brand owner. Powered by its proprietary, complete e-commerce platform, THG Ingenuity,  provides digital experiences for FMCG, beauty and retail brands globally, creating a seamless experience for consumers.

THG built a portfolio of leading digital beauty, health, wellness, and sports nutrition brands which form three key businesses: THG Beauty, THG Nutrition and THG Ingenuity. All these brands run on THG Ingenuity, which acts as their operational backbone, ensuring top-notch supply chain management and customer service.

In this extremely rare and undoubtedly sparky fireside chat, Adam Knappy, Chief Marketing Officer at THG, sits down with Partnerize’s Sean Sewell to discuss how brands and partners can succeed in e-commerce, partnerships, and affiliate marketing. Adam emphasises the importance of using the right technologies, and having the right people, attitudes, and partnerships to win in this space.


Join the conversation to:

  • Learn about common myths in affiliate marketing and Adam’s take on the future of browsing without cookies, the value of first-party data, and why the “last click” approach isn’t effective.
  • Understand the crucial role of technology infrastructure in boosting affiliate success and how minimising technical complexities is key.
  • Discover how THG’s digital strategy leverages AI, making it one of the most AI-enabled  businesses on the globe, and how you can use generative AI in your affiliate strategy.
  • Explore the full-funnel impact of influencer marketing and how it contributes to overall success across various channels.

 

Moderator

Sean Sewell
Co-Founder SVP, GM EMEA – Partnerize

The Ever-Evolving Power of Partnership and Affiliate Within the Marketing Mix: The Leaders’ Perspective.

As partnership management technology evolves, offering greater sophistication in tracking, measurement and reporting capabilities, there has been a noticeable uptick in interest and adoption of partnership and affiliate marketing strategies amongst marketers previously sceptical of the channel’s potential.

Recent insights from eMarketer reveal that approximately 60% of marketers are now incorporating affiliate marketing strategies across all stages of the purchase funnel. Partnerize reports a significant year-over-year increase of over 20% in partner revenue, while Google has observed a surge in search volume related to affiliate marketing. These trends underscore a clear rise in the uptake and activity within the channel.

Successful brands are embracing a unified cross-business approach to partnerships, where teams and partner types collaborate throughout the customer journey to cultivate enduring, multi-faceted partnerships that unlock valuable opportunities.

In this session, senior industry leaders from all sides of the affiliate ecosystem will: 

  • Examine the role of the partnership and affiliate channel within the broader marketing landscape, reflecting on its evolution in recent years.
  • Share perspectives on the significance of the channel for their respective organisations in 2024 and beyond.
  • Share insight into the category challenges that are holding them back from investing even more in partnerships.
  • Discuss effective strategies for influencing and garnering support from senior leadership within their organisations and enhancing visibility and impact across different business functions, to benefit the entire organisation. 

This session will provide invaluable senior-level insights into the evolving landscape of partnership and affiliate marketing, and shed light on its growing importance in the marketing mix and its potential for driving business success.


Moderator

Aftab Aslam
Senior Director, Customer Solutions – Partnerize

Coffee & Partnership Lane Networking

Check out Partnership Lane and meet with our many partners. Don’t miss that important connection and book your meetings before the event through the Partnership Day app, more details coming soon.

A Marketing Channel or Strategic Driver of Operational Growth?

The partnership and affiliate category continues to strengthen its reputation among marketers, achieving greater visibility and prominence within the marketing mix as a high-value, full-funnel channel for measurable revenue, traffic growth, and brand awareness. However, the channel has also gained greater attention at a C-level, as business leaders realise the value of strategic partnerships as a key driver for global market expansion and operational growth.

Leading Enterprise brands like Expedia Group are leading the charge in this area. In 2022, the group set out on a multi-year operational change and transformation journey, led at C-level, focused on the organisation’s future strategy and operating model for strategic partnerships and affiliate. With Expedia Group transforming its partnership business from a marketing channel to a strategic growth driver for the business, brands with a mature partnership approach and similar growth ambitions around the world are sitting up and taking note.

In this session, Clayton Nelson, VP & GM of Strategic Partnerships & Affiliates @ Expedia Group, shares firsthand how Expedia’s technology-first mindset and partnership business transformation is pivotal to the group’s current $18bn valuation. Learn about the challenges overcome, opportunities unlocked, and deep learnings Expedia Group gained throughout the process, including how the Group:

  • Rebuilt the partnerships model, shifting partners from transactional vendors to strategic partners, creating equitable relationships, exceptional experiences, and rich opportunities for revenue growth.
  • Separated the business into distinct growth channels and organised resources to effectively manage and optimise partners and partner types across different geographies.
  • Embedded Good Governance at scale across the business, ultimately doubling revenue from the partnership channel.
  • Entered brand new markets and built a rich pipeline with bespoke tactics and strategies for each geography, via a network-agnostic approach, including working with corporations that need education and technology support within the partnership and affiliate channel.
  • Continue to provide their people with the right resources, tooling, data and insights to succeed at scale with strategic partnerships and affiliate.

Roundtable Breakout Sessions

New to Partnership Day. Partner Roundtable breakout sessions with innovative industry speakers running discussion-based roundtables for our guest brands and agencies.

Roundtable 1:

Brought to you by Skimlinks

Pole Position for Peak: Maximise Your Q4 Conversions in June
Join us for an expert-led roundtable where we’ll amplify your Q4 strategies. Get ahead of the competition with exclusive insights on fine-tuning conversion optimisations, owning the upper funnel, and smoothly navigating cookie consent laws. Equip yourself with innovative tactics and walk away ready to capitalise on the Black Friday opportunities. Don’t just enter the peak season—lead the way.

 

Speaker

Jess Tomkins
Account Director, Publisher Development, Skimlinks

Roundtable 2:

Brought to you by Airtime Rewards

Engaging the Modern Consumer: Harnessing Data for Maximum Results
In today’s highly competitive retail landscape, understanding and engaging the modern consumer is more important than ever. This roundtable will delve into the power of card-linking technology and the strategic use of first-party data to engage these high value customers and boost sales. We’ll discuss the importance of the seamless and personalised rewards journey that card-linked platforms provide and best practices for leveraging first party data to gain insights into consumer behaviour, enabling highly targeted marketing campaigns. 

 

Speaker

George Greaves
Head of Sales, Airtime Rewards

Roundtable 3:

Brought to you by TopCashback

Tracking in Modern Day
Delving into the realm of consent, we’ll explore its implications on tracking and reporting. Alongside this, we’ll discuss the ever-evolving browser policies and their impact on tracking, considering any recommendations for enhancing tracking in the modern day. 

 

Speaker

Samantha Mills
Tracking Manager, TopCashback 

Roundtable 4:

Brought to you by Join Network

Engaging The Right Audiences Through ‘Closed User’ Group
Closed user groups (CUGS) provide a fantastic way to strategically target and acquire new customers & drive increased loyalty. However, simply being a CUG doesn’t guarantee success. The audience group behind the CUG is of vital importance. We discuss what to look for within a CUG audience to maximise the benefits of working in this space. 

 

Speaker

Richard Draper
Head of Business Development, Join Network

Roundtable 5:

Brought to you by LTK

Working with Creators to Drive Full-Funnel Performance
In this session LTK will discuss creator casting, strategies brands have used to build successful creator campaigns, types of creators that work in different aspects of the marketing funnel and working cross functionally with other teams in a business outside of performance marketing to drive strong results for the business overall. 

 

Speaker

Ashley Wild
Associate Director, LTK

All roundtables will have limited seating and booking is essential through the Partnership Day app available from Monday 3rd June 2024.

Coffee & Partnership Lane Networking

Check out Partnership Lane and meet with our many partners. Don’t miss that important connection and book your meetings before the event through the Partnership Day app.

Brand vs Performance? Is the Consolidation of the Funnel Allowing the Affiliate Channel to Take Centre Stage?

In this brand panel, it’s over to fashion, beauty, luxury, and travel leaders to talk about how they balance tried-and-tested partner types against newly-emerging partner types, as they diversify the partner portfolio and deploy new tactics through the full-funnel stages.

This balance of traditional partners with innovative new tactics hasn’t just enabled revenue growth, it’s allowed the affiliate channel and the experts in it to have a much-deserved moment in the sun, which our panellists will share, with successes from their organisations. 

Our panellists will explore: 

  • The various ways the consolidation of the funnel is seeing affiliate taking centre stage, informing multi-channel success for PR, social, and digital teams. 
  • How brands benefit from the real value of lower-funnel partner types like buy-now-pay-later (BNPL) and conversion optimization partners, who continue to shine and outperform other partner types in 2024.
  • The innovative partners are leaning into streaming and CTV to drive engagement across the full customer journey.
  • How leaning into new API-first technologies like card-linked offers (CLO) is driving exponential opportunity for incremental revenue gains AND enabling razor-sharp targeting and offer personalization.
  • How brands, publishers, and technology partners can continue collaboration to expand the affiliate category within the wider marketing mix and support other channels.

 

Moderator

Emily Bedford
VP Customer Success  – Partnerize

Networking Lunch at Partnership Lane

Check out Partnership Lane and meet with our many partners. Don’t miss that important connection and book your meeting in before the event through the Partnership Day app.