Marketers are stretched thin, juggling conflicting priorities to increase profitable growth, remain competitive and design and execute a strategy that allows them to reach and convert their target audiences at scale. Further, providing the omnichannel experience demanded by these audiences while delivering a cohesive buyer journey is made even more arduous by the rapid growth ecommerce has seen in recent history with sales projected to cross the $1 trillion mark for the first time this year.
Exacerbating these hurdles, marketers are faced with macro-level challenges including rising advertising costs, spiking inflation and retail profit warnings. Emerging as an opportunity to overcome these issues are partnerships, providing marketers with cost-effective customer acquisition and the ability to foster consumer loyalty. The channel enables brands to find and convert target audiences at scale for marketers leveraging future-proofed tracking, necessary infrastructure for maintaining persistent tracking that ensures accurate data amidst ongoing browser changes.
Download The Partnerize Tag: Future-proofed tracking that drives success even after the cookie has crumbled to gain a better understanding of:
- Macro-level challenges facing marketers and the opportunities that the partner channel provides in any economic climate.
- Ongoing browser changes and how they put outdated performance tracking at risk
- The Partnerize Tag and how it provides consistent, accurate tracking necessary to make data-driven decisions
If you have additional questions about preparing for the cookieless future, get in touch at contact@partnerize.com.
