Spring has finally sprung in much of the world and that means there are new key shopping holidays to note. June 1st marks the start of Pride month, while Q2 also features tax refund season, Earth Day on April 22nd, and Mother’s Day on May 12th, as well as the unofficial kickoff to summer: Memorial Day Weekend.
Optimization Tip: Prepare for the upcoming shopping holidays by ensuring that you have the right partners in place to reach and engage your target audience. Here’s what you can focus on:
- Expand your reach by finding and recruiting new partners. Evaluate your partner makeup to ensure that a range of partner types are represented (coupon, loyalty, content, influencer, sub-affiliate, etc.). Recruiting supplementary partners across these categories will uncover new opportunities, expand your reach, and enable you to target and convert new audiences just in time for Q2 shopping holidays.
- Review creative and content in your account. Partners rely on the messaging and imagery that you provide to them. Ensure that you are serving up the most relevant seasonal content with a creative audit. For example, deactivate any expired promotions, holiday content and outdated messaging so that partners have the most up-to-date material to share with their audience.
- Rapid-deploy integrated partnerships. Drive incremental revenue by tapping turnkey integrations available in the Partnerize Tag such as Cybba, RevLifter, UpSellit, Envolve, Soreto and more–simplified integrations that put new optimization initiatives in your toolbox with no reliance on your tech team.
- Develop a data-driven strategy. Make the most of your Q2 strategy by evaluating last year’s results. Check out the successes and optimization opportunities in Measure, Partnerize’s integrated reporting suite, that will help you to target underperforming partners, repeat promotions that your audience loved, and maximize previously successful shopping holidays with placement opportunities.
Want to learn more about Q1 2024 holidays so you can get started with your planning? Download our guide to the Key Shopping Holidays for 2024 now!
